Event tourism: a tool for creating a brand of potential

Abstract

The purpose of this article is to talk about tourism, including attempts to travel for the purpose of recreation, as well as to provide services to achieve this goal. As the number of tourists around the world grows, so do their expectations and needs for a real impression. The role of these events and their significance in modern tourism. Events are not only one of the most important components of tourism, but also an integral part of human society. This is a global phenomenon that is becoming increasingly important in the event industry. There are many types of events in the world, and every year there are more and more of them. In such cases, the main role in the success of the event lies in proper strategic planning. The topic of this article is to present the role of events in modern tourism and determine their origin, classification, tourist value, impact and results.