ЖАҺАНДАНУ ЖАҒДАЙЫНДА САКРАЛДЫ РӘМІЗДЕРДІ САҚТАУДЫҢ ЭМОЦИЯЛЫҚ ДИЗАЙН МЕН БІЛІМ АРҚЫЛЫ ЖҮЗЕГЕ АСУЫ

Abstract

The article examines emotional design as a tool for preserving sacred symbols of Kazakh culture under globalization. The theoretical and practical aspects of integrating traditional symbolism into contemporary design are analyzed. The paper presents empirical research, including interviews with designers and a consumer survey. The role of emotional design in shaping national identity and promoting cultural heritage is demonstrated. Practical recommendations for adapting sacred symbols to modern visual formats without losing their cultural significance are provided.

Keywords: emotional design, sacred symbols, Kazakh culture, national identity, globalization, ornaments, visual communication.