Corporate identity in the conditions of the modern market


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Authors

  • Luzgareva N.V. Luzgareva N.V. Eurasian National University named after L. N. Gumilyov

DOI:

https://doi.org/10.32523/2220-685X-2015-30-2-27-29

Keywords:

modern market, corporate identity, stamp, brand

Abstract

Corporate identity is a set of verbal and nonverbal elements that convey the individuality and idea of the business, the purpose of the product, the attitude of the company to its customers.

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Published

2023-03-28

How to Cite

Luzgareva N.V. Л. Н. (2023). Corporate identity in the conditions of the modern market. Рroblems of Engineering and Professional Education, 30(2), 27–29. https://doi.org/10.32523/2220-685X-2015-30-2-27-29

Issue

Vol. 30 No. 2 (2015)

Section

Статьи