Industrial aesthetics and the importance of the designer in training and activities

Abstract

A creative person today is in demand in all areas of activity. The pace of modem life is constantly accelerating, the professional tasks of specialists are complicated, because continuously developing science and production. Only a creative person is capable of flexible and adequate solution of problems, active perception of the surrounding reality, independent search for solving problems, self-development, self-education and adaptation to new conditions. The designer, who acts creatively in a situation of impossibility of choice, i.e. creates an original design product with high aesthetic and ergonomic qualities on the existing equipment, using the available materials and tools. In addition, the designer should have a clear idea of what the consumer expects from him, follow the trends of time and place, scientific and technical progress, respond to socio-economic changes and, most importantly in this situation, be able to anticipate time and create a product that is in demand, in future.