Tourism brand development for the city of Astana


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Authors

  • Nadira Yuldasheva Eurasian National University named after L. N. Gumilyov
  • Maria Markelova Eurasian National University named after L. N. Gumilyov

DOI:

https://doi.org/10.32523/2220-685X-2016-37-4-59-62

Keywords:

: tourism brand, city branding, tourism

Abstract

This article shows the role of a tourist brand of the city in its development
and attraction of investments. The need to create a tourism brand for the city of Astana.
Tourist brand suggests to make the city more attractive for tourism

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Published

2023-03-01

How to Cite

Yuldasheva Н., & Markelova М. (2023). Tourism brand development for the city of Astana. Рroblems of Engineering and Professional Education, 37(4), 59–62. https://doi.org/10.32523/2220-685X-2016-37-4-59-62

Issue

Vol. 37 No. 4 (2016)

Section

Статьи