The influence of packaging on the decision of the buyer


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Authors

  • Tattigul Samuratov Eurasian National University named after L. N. Gumilyov
  • Asem Shibuchikova Eurasian National University named after L. N. Gumilyov

DOI:

https://doi.org/10.32523/2220-685X-2016-36-3-11-16

Keywords:

сolor, product, packaging, advertising, retail, design, psychology, color semantics

Abstract

With some envy we watched once for the bright packaging of imported goods, how
beautiful they seemed to us. But a little time has passed, and we realized that not all the combinations
of colors cheer up and attract. We've learned that in the color design of the packaging of certain
products can be traced all the patterns, but don't always know, why did they choose certain colors. The
dream of any marketer and designer is to find a new "revolutionary" color or shade, associated with
the target group, relatively speaking, with unrealized dream. Every hunter, that is, the manufacturer
wants to know how to "paint" the packaging of its product in the "dream color".

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Published

2023-02-28

How to Cite

Samuratov Т., & Shibuchikova А. (2023). The influence of packaging on the decision of the buyer. Рroblems of Engineering and Professional Education, 36(3), 11–16. https://doi.org/10.32523/2220-685X-2016-36-3-11-16

Issue

Vol. 36 No. 3 (2016)

Section

Статьи