The role of art in identifying the needs and importance of advertising for domestic producers
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DOI:
https://doi.org/10.32523/2220-685X-2018-49-4-32Keywords:
advertising, communication, benefit, brand, designer, color solution.Abstract
The article presents the role of the art of advertising in the disclosure of the needs and importance of domestic producers. In it, based on what is produced to the best standards will increase demand, profit, competitive forces and increase market share, the proposed participation of designers and artists from different industries to create the best advertising, In addition, the influence of color on the effectiveness of advertising, its impact on human feelings, comforting, distant, close, passionate and disturbing.
The use of various practices suggests that the disclosure of the value of advertising contributes to the value of high-performance advertising, the formation of consumers' tastes, their spiritual feelings, beliefs and shopping decisions. We are talking about the fact that the use of forms and artistic ideas, harmonious styles has a special psychological and emotional impact on consumers.